Rank higher for the searchesthat bring you customers.

Northmark is a specialist SEO agency. We audit your website, fix what is stopping Google from ranking it, and build the content and links that move you onto page one for the keywords that convert.

11 yearsdoing nothing but SEO
40+websites audited a year
7 monthsmedian time to page one

Google ranking for "waterproof hiking boots"

Halden Outdoors, 12 months
9 Waterproof Hiking Boots, Tested and Reviewed | Halden Outdoors halden.co
1,400 organic clicks a month from Google
Currently working with Halden Outdoors Verrin Health Pallas Ledger Okno Interiors Fieldhouse Tools Marrow & Co.

Services

Six things decide where you rank. We do all six.

We only do SEO. No web design retainers, no social media bolt-ons, no vague "growth". If a piece of work will not show up in your search traffic within two quarters, we will tell you so instead of billing for it.

Technical SEO

Crawl budget, indexation, JavaScript rendering, Core Web Vitals, schema markup. Google has to be able to read the site before anything else you do counts.

On-page SEO and content

Titles, headings, internal linking and pages written to answer the query better than whatever currently outranks you for it.

Link building and digital PR

Editorial backlinks from publications your buyers already read, earned with data studies and expert comment. Never bought link lists or guest post farms.

Local SEO

Google Business Profile, citations, reviews and location pages, so you appear in the map pack for every area you actually serve.

Keyword research and strategy

The searches your customers really type, sized by volume, buying intent and how hard each one will be to win against who holds it now.

Reporting and analytics

GA4 and Search Console configured properly, one dashboard of rankings, traffic and revenue, and a call every two weeks to go through it.

How we work

Audit, plan, execute, maintain.

Every client goes through the same four stages in the same order. You always know which stage you are in, what it costs, and what has to be true before the next one starts.

Stage 01

Audit

We crawl the site, read the server logs, pull every keyword you already rank for and analyse the competitors beating you. You get the written report whether or not you hire us.

Five working days, $150
Stage 02

Plan

A month-by-month roadmap: which keywords, which pages, which links, in what order, with the traffic each step is forecast to return. Costed before anyone writes a word.

One week
Stage 03

Execute

We ship the work each month: technical fixes, new and rewritten pages, outreach and links. Your developers implement or ours do, tested on staging first.

Six to eighteen months
Stage 04

Maintain

Rankings slip when competitors invest and Google updates. We monitor positions, refresh ageing pages, and step back to advisory once growth holds on its own.

Ongoing

Results

Twelve months of organic traffic, three clients.

Figures come from the clients' own Google Analytics, indexed to the month before we started. Nothing here is modelled, estimated or blended with paid search.

Organic sessions, month by month

indexed: month 0 = 100
—peak index
—best single month
—month it doubled

Halden Outdoors

An online outdoor retailer with 4,000 products and years of near-duplicate category pages competing with each other. We cut the indexed URLs by two thirds, rebuilt the boots and waterproofing categories around real product testing, and earned links from three national outdoor magazines.

+318%organic sessions
+214%revenue from organic
61page-one keywords
Ask for the full case study
A Northmark analyst reviewing search performance data.

Who you work with

Eight SEO specialists. No account managers.

Northmark is deliberately small. The person who audits your site is the person who writes the strategy and the person on your call twelve months later. Nobody relays your questions to a strategist you have never met.

We keep the client list deliberately short, which is why the audit comes first. It is the honest way to find out whether SEO is the right spend for you at all right now.

IM
Ines MarchettiTechnical SEO lead
TO
Tobias OkaforContent and on-page
SR
Saoirse RennieLink building and PR
DK
Dane KohlAnalytics and reporting
They spent a week telling us which half of our content was worthless before they sold us a single thing. Two years on, organic search is the only channel we are not still paying for every month.
RL Rhona Leask, ecommerce director, Halden Outdoors

Pricing

Three ways to work with us. Everyone starts with the audit.

Fees are in US dollars and exclude tax. Everyone starts with the audit, because we will not put you on a monthly plan before we have seen what the site actually needs.

EngagementFeeWhat you get
SEO auditOne-off $150delivered in five working daysBuy audit →

Full technical crawl, content and backlink review, competitor and keyword gap analysis, and a prioritised fix list with the expected impact of each item. Yours to keep, even if you take it to another agency.

Essential SEOMonthly $280per month, rollingChoose Essential →

Technical fixes, on-page optimisation, and two new or rewritten pages a month, plus keyword and indexation monitoring and a monthly report written in plain English.

Full SEO programmeMonthly $450per month, three-month minimumChoose Full →

Everything in Essential, plus four pages a month, link building and digital PR outreach, Google Business Profile management, and a strategy call every two weeks.

Custom planTailored scope Custom quotepriced to your goals and marketRequest a quote →

For multi-location businesses, large ecommerce catalogues, site migrations, or anything the three plans do not cover. Tell us what you need and we will reply with a fixed scope and price within two working days.

Common questions

Before you email us.

How long does SEO take to work?
Technical fixes can move rankings within weeks. New content and earned links take longer: across our clients the median is seven months to a first page-one position on a keyword worth having. Anyone promising faster is either selling your own brand searches back to you or buying links you will pay for later.
Do you guarantee first-page rankings?
No, and no honest SEO agency can: Google decides, and nobody can buy a position. What we guarantee is the work in the roadmap, delivered on the dates agreed, with the traffic it produced shown against the forecast. When a step underperforms we say so on the next call and replace it.
Will you work with our existing developers?
Usually, yes. We write tickets your team can pick straight up, join sprint planning if it helps, and test on staging before anything ships. If you have no development capacity we can implement directly on WordPress, Shopify, Webflow and most common stacks.
What do you need from us?
Google Analytics and Search Console access, server logs if you can get them, CMS access, and one person who can approve decisions. Around two hours a fortnight from your side once the roadmap is agreed.
Do you take on competing clients?
Never two clients chasing the same keywords in the same market and language. Exclusivity is written into the retainer, and it is one reason we cap the client list at eight.
Can you recover a site hit by a Google update?
Sometimes. Recovery starts with the same audit, which will tell you honestly whether the drop is recoverable or whether the site needs rebuilding on a different domain. About a third of the recovery audits we run end with us recommending you do not spend the money.

Free SEO audit request

Send us your domain.

Within two working days we will come back with what we can already see from the outside, and whether a paid audit is worth your money. No sales call unless you ask for one.

  • Written report inside five working days
  • Yours to keep, even if you take it to another agency
  • $150, invoiced only after you say go
  • No newsletter signup, no autoresponder chain
Thanks — your email client should now open with the request ready to send. If it did not, email us directly at [email protected] and paste in what you filled out.

By submitting you agree to our Privacy Policy. We reply within one working day.